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& nbsp; & nbsp; & nbsp; [Chinese shoes Network - Brand Dynamics] Earlier this month, Anta released semi-annual report this year on revenue of 4.1 billion up by 22%, net profit of 800 million, an increase of 28%. downturn environment, Anta is the industry's first brand to positive revenues, "he returned to the growth track up" and the net profit reached a record high points. Prior to the first half of 2011 Anta peak, creating a 927 million net profit. Since 2012, the mainland dismal retail environment, the garment industry because of high inventories, closed shop tide and other factors has not bottomed out. Li Ning recently announced that due to the expansion of direct sales network, clearing channel inventory and other reasons, it is expected first half loss of 550 million yuan, the market surprise. while Shanghai and Hong Kong will be opened on the occasion pass, with ANTA Shizhong, Chairman talk. Anta recovery is representative of the industry, or a case? do "brand wholesale" led to industry-wide dilemma reporter: in 2012 the whole industry in trouble, Anta is how to come out of ? Shizhong: 2012, when the entire industry is in crisis, Anta also not spared, I was inside a lengthy self-examination, that the problem lies in two places: one, into the homogenization of competition; Second, the business model is not changed. the first time, the domestic sports business model air jordan 11 space jam for sale is actually a "brand wholesale", after the corporate branding to sell to dealers to get away, do not worry about ongoing operations, this rough business model is the one with more than a dozen year. In order to solve these two problems Anta, I propose, Anta "brand wholesale" from the "retail brand" strategic transformation. Reporter: specifically how to do ? Shizhong: Specific transformation includes flattening the organizational structure, sales performance and grasp the retailer's in-store inventory levels; the use of ERP systems collect data for retailers ordering guidance; retail discount policy is more strong, strengthen dealer competition and profitability; strengthen elasticity of supply chain management, optimizing flexibility and efficiency of the replenishment, product differentiation and to meet seasonal demand for the main product. For example, in the past, ANTA products R & D expenses in cost of sales accounted for only 1.5 percent a few, but the first half of this year reached 4.4 per cent a few, nearly 100 million yuan. Our gross profit margin increased, a large part of this year's contribution from new products. Reporter: high inventory is the focus of this round of industry plight outside criticism. Shizhong: Transition benefits are obvious, although there are still 791 million yuan Anta inventory, but sales ratio (the ratio of inventories to sales, inven jordans on sale mens tory levels to detect whether a reasonable indicator) began to decline. Currently, Anta's sales ratio of 4: 1, in a healthy state. It should be said, is not conducive to sales of inventory is too low, healthy inventory levels can ensure that the needs of sales, while avoiding heavily discounted status. Reporter: From the semi-annual report, the total number of ANTA brand shops as 7701, reducing 56 more than last year, but its children and Fila brand but had increased the number of stores. Shizhong: Anta transformation strategy, adjust the number of stores, store structure optimization and upgrading, improve operational efficiency it is also the key. Anta past two years total off store over 1000, but actually increased the size of retail, so it seems, shops store efficiency, floor effect has been greatly improved. of Anta, the past but also the pursuit of quantity, now in pursuit of quality. Effective shop is the most important, ineffective shop unimportant. Generally speaking, as long as the loss of shops accounted for less than 20%, it is good, Anta in the lower level of the digital control. CBA signed abandon the Chinese gymnastics team are driven by market behavior Reporter: strong resources to seek sponsorship rights, build brand image is an important strategic sporting goods business. in earnings this year will be two days ago, suddenly announced Anta fully cooperate jordan 3 katrina 2018 with the Chinese gymnastics management center. The news surprising, as the gold medal favorites, national gymnastics team sponsorship rights for a piece of "fat" Li Ning has been occupied, cooperation between the two has been for 23 years. Ding Shizhong: In fact, by the end of 2013, the national gymnastics team and Li Ning, the company's cooperation agreement expires, the national gymnastics management center began to tender. We have a priority right to renew the Li Ning, and not gymnastics center and negotiated a new period of cooperation, which gives the opportunity to Anta negotiations. Reporter: Anta compete with international brands, there are many Anta winner, so the market is full of "Li Ning, Anta enter restricted area" and so on interpretation. Shizhong: Sponsored not that complicated, just kind of market behavior is now strategic objectives match. The Gymnastics Center is sponsoring market behavior, no other factor. Two years ago, Anta give up and cooperate seven years China Basketball Association (CBA) contract as well. Anta CBA was the main reason to give up sponsorship is, CBA bidding price is too high, so that the input-output ratio is too low Anta. Reporter: Chinese gymnastics team signed, the capital market is very concerned about the size of shareholder return that investment. Shizhong: This is a long-term sponsor, the impact on performance will not beha jordan retro 14 white/fuchsia blast/black ve so fast, but gymnastics is one of China's best sports project resources, I believe will have a positive impact on the brand, will enhance the brand's long-term income. According to ANTA strategic considerations, as long as possible to take the title in the Olympic team, they are targets. Especially the gold medal team. "Anta core strategy is very clear, that is focused on Chinese sports. We want consumers to think of the Chinese sports, we can think of Anta." Anta to do mass market, learn to be finished Nike Reporter: downturn in the larger environment, Anta was the first in the industry to achieve revenues of positive brand, Anta recovery is representative of the industry, or a case ? Shizhong: Anta recovery, does not represent the entire industry recovery. Not all companies can come out from the bottom, in the short term, domestic brands are still facing serious homogeneity, intense competition problems. But we also see that with the urbanization continue to increase the proportion of urban population, will help drive the sport needs, plus the public revenue increased urbanization, good sporting goods industry future prospects. sporting goods market has been growing on the sporting goods business, the key is to identify the location, in a nutshell is to withstand the temptation to blindly follow the trend. The diverse domestic consumers, as long as identify their loca cheap foamposites tion, must have living space. Reporter: Many people Anta, Li Ning and Nike, Adidas and other international brands than Nike hopes to make another. Shizhong: I want to ask you a question, why China all walks of life to a certain extent have suffered serious homogenization that there is no reason to find the gap?. If you do Anta also learn the international brand OEM OEM, that Anta is finished, it is survival of international brands. My idea is very simple, international brands to the international brand market, domestic brands to domestic brands in the market, which a business can not take-all. The Anta target market is the mass market, mass consumer pursuit is cost-effective, and half Chinese people can not afford our products, you say that there is much room? US population of 300 million, the average person has 4.5 pairs of sports shoes, but in China, this figure is only 0.5 pairs of sports shoes most popular in Guangdong, only 1.2 pairs. He said: "China has 1.3 billion people, 13 people if there is a person to buy Anta shoes, Anta able to sell at least 100 million pairs, but now that goal is still some distance away . Reporter: Investors Looking to next year's performance at Anta it. Shizhong: Anta second half of the gross margin, net profit will remain flat with the first half performance would surely be a better year next year, which I have confidence. I once asked Retro jordans for sale one of our major shareholder, how to judge which stocks to buy? He said a lot of models, but not mentioned priorities. Buy a company's stock, the first to buy a business, buy a performance second, third, to buy the business model, and the fourth to buy the team. Anta these four aspects are good. (Chinese shoes Network - the most authoritative and most professional shoe News Media Partners: shoe & nbsp; clothing and shoes information.)although now Adidas official did not explain when Yeezy Boost 350 V2 will sell, but according to the discovery of foreign users, about V2 color information has quietly appeared Adidas official website. 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The whole series of snake limited goods, will be listed in January, interested fans may wish to shop to see! The 30th anniversary of the birth of 2014 years coincided with the adidas originals under the flag of MICROPACER og shoes, so brand than earlier launched Ganso engraved color, and choose show avant-garde sense of silver leather shoe body which is composed of, has set off a round of panic buying craze. Now back to the brand also launched a new Snake color MICROPACER og, shoe implement filled with futuristic shoe body contour, and with unique flavor of snake leather to create the body of the shoe, t buy cheap jordans online his classic shoes bring a little taste of the wild. In addition to the contour of the shoe body and MICROPACER signs of tongue miniature electronic calculator is also another selling point, not only the calculator with timer, stopwatch and distance calculation function, pace and calories calculation etc., in helping athletes to different data records. This pair of shoes is in addition to crystal movement, fashion and technology, witnessed the changes in technology to bring more sports shoes. source: MilkBape Skull Sta offering information 2016-04-28 12:33:21 Bape has been recently in its cooperation clothing and busy, long time no see them out of shoes, but the day before they announced this spring and summer to welcome back Skull Sta. Shoes extended classic silhouettes, shoes, shoes side are integrated into the Bape iconic elements, two different color can meet different needs. It is reported that the shoes will be landed in April 30th designated shop sale, interested friends may wish to pay attention to the next. 〈br choose="" your="" best="" love="" air="" jordan="" 5="" 2013-12-08="" 23:56:49 Air Jordan on sale in 1990 for the first time 5 has now gone through 23 years, this year Air Jordan breath launched 11 Air Jordan 5, some of which are engraved classic color, some color is new, up to now all the sale plan has been basically clear, in the 11 double Air Jordan 5 what is your favorite? Air Jordan 5 "Bel-Air" Air Jordan 5 Retro "Fire Red" Air Jordan 5 "Shanghai" Air Jordan 5 Retro " Laney" Air Jordan 5 "Doernbecher" Air Jordan 5 "3Lab5" Black/Red Air Jordan 5 "Fear" Air Jordan 5 "3Lab5" Air Jordan 5 Retro "Oreo〉"Cervelo when launched S5 series of road vehicles four years ago, it means that the company's design level has been on to a new level. S5 Cervelo's goal is to create the best aerodynamic performance of the road vehicles, design, wind tunnel testing, as well as the strength of the analysis is an important task in this great project. Now cervelo really successful, but at the same time competitors also smell the change was in the air, began to give up bad curve design, turned into the aerodynamic field of highway vehicles. Although S5 series Deby generation of color value is high, but in the gas dynamic field "befuddles" many of today's market for "the fastest gas dynamic chariot" the title of the more and more intense competition. Trek and lightning on the new tank will line pipe and caliper hidden, in the way of integrated and a step, but cervelo still in new chariot adhere to the concept of simple and easy to use. "we have been trying to make our road cars compatible with the standard specifications of the parts," said Spearman Phil, who is Cervelo's product manager. 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Compared with other products, cervelo gas dynamic bending the looks a bit strange, but it can be directly installed in the traditional made, which than many integrated gas dynamic sets are to be practical, at the same time, in the sprint, cervelo gas dynamic bending to the more comfortable. Cervelo in other parts of the frame, spent a lot of energy to continue to improve the aerodynamic performance. Under the speed of 40 kilometers per hour, the new frame saves 5 watts of power, which is the measured data, rather than the theoretical results calculated by the pipe data. The head of the new S5 frame is lower, which means that the driver will be able to adapt to a more low volt, aerodynamic riding position. The configuration of the 25mm vehicle tire, wheel group will have appropriate collocation width than the 23mm tire better aerodynamic effect. This is an improvement for the old paragraph S5, the old section of the S5 because it can only choose 23m〉Nike Free 4 Flyknit "Volt" color matching is now on sale at 2014-05-06 22:49:30Following the " Multicolor" color, the new Nike Free 4 Flyknit days before and has released "Volt" color, the color as the trend of people to love the green fluorescence tone, supplemented by gray and very suitable for summer collocation. It is reported that this new color matching is now in the global designated stores and retail stores shelves. Reebok Shaqnosis "Steel" will be on sale at 2013-12-08 23:34:49 Reebok Shaqnosis recently, the new color constantly, in addition to yesterday brought you a military theme of "barracks" color, today, this is loaded with luminous outsole Reebok Shaqnosis "Steel" color also determines the time of its offering. It is reported that the use of silver reflective uppers with green luminous outsole to build Reebok Shaqnosis will be sold in North America time in August 28th, will be on the Foot Locker and Reebok.com. shelves.


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